Embedding book trailers on your library web page is a great way to pique interest in your collection. There are various software programs you could use to make your book trailer: iMovie, Photostory, MovieMaker, Google Presentations, Prezi, and VoiceThread to name a few.
You don’t need any fancy photo editing software to make creative images for your presentation either. I use all the creative features of PowerPoint to make slides with collages of images and then save the PowerPoint presentation as *.jpg. It’s very easy to do and most people are already comfortable with the PowerPoint interface. Make sure you use copyfriendly images by using a Creative Commons search .
I also write out a script for my book trailer and then record the audio using Audacity. You can easily edit the recording then export it as a *.wav or *.mp3 file.
For this book trailer of 13 Little Blue Envelopes I assembled the PowerPoint jpgs and Audacity *.wav file in Windows MovieMaker. I added a few titles, transitions and video effects. I exported the movie to my computer or you can export it directly to YouTube.
Book Trailers are easy to make for both teacher librarians and students. Try making 1 or 2 a month and put together a YouTube playlist and have the book trailers loop on a projector during the school day. More ideas at: https://sites.google.com/a/lshigh.org/gotbooks/book-trailers